A company with a purpose, Natural High has set out to redefine the way we as individuals spend our time, and how we as a collective manage the limited resources of planet earth.
Drawing influence from California culture, we focus on three essential elements:
Our mission is to continue to raise awareness regarding the importance of choosing sustainable, renewable, and biodegradable resources, while inspiring consciousness through surfing, yoga and meditation. We are confident you will enjoy living the Natural High Lifestyle.
In making its supremely soft and comfortable apparel and accessories, Natural High Lifestyle uses distinctive natural resources including bamboo, hemp, Tencel , organic cotton and vegetal leather.
BAMBOO: Bamboo fiber is softer than the softest cotton and is naturally antimicrobial. The world’s fastest growing plant, bamboo reaches maturity in about four years. Also nature’s most sustainable resource, it is 100% biodegradable and grown without pesticides or chemicals. HEMP: The hemp plant grows without pesticides in a wide range of climates, producing the long, strong fibers that, in addition to use in Natural High Lifestyle products, are also valued for their use as paper pulp, biomass fuel and construction materials.
TENCEL: Made from the natural cellulose found in wood pulp, Tencel is economical in its use of energy and natural resources and is fully biodegradable. Similar to linen in feel, it is soft, breathable, lightweight and comfortable. Tencel products contain no free chlorine and are sold as "TCF – products.” The European Union awarded this process the Environmental Award 2000 in the category “technology for sustainable developments.”
ORGANICALLY GROWN COTTON: Conventional cotton farming is one of agriculture’s most environmentally destructive activities, but fortunately, positive alternatives for cotton apparel have emerged, and with them, a growing market for organically grown cotton. Organic farming incorporates biologically based rather than chemically dependent growing systems to raise cotton crops.
VEGETAL LEATHER: Derived from natural rubber trees in Brazil, the sustainable vegetal leather used in Natural High Lifestyle bags is harvested using a method similar to that of extracting maple syrup and offers the indigenous people an economic alternative to cutting down the trees.